In the paper, there was a wonderful advertisement by the music store hmv. In the music business, it seems to make perfect sense to cross sell items. Music is one of those areas where the music and words often says something to us and we want something more than the song. Each of us has our favourite songs and artists and many come with the potential adds on. Sometimes the adds on are about the music, but it does not have to be. An example is the Beatles had an album called Sgt Pepper’s Lonely Hearts Club Band and hmv is  selling a Sgt Peppermill pepper grinder. What has the grinder have to  do with the album? outside of the name, nothing, but it is still a cute item.

Linking to dividend producing stocks, the add on is the dividend. The stocks are out of the  thousands which are traded, you have decided is a good investment. If you ensure the add on of a dividend has been paid for a number of years, the likelihood of your stock doing better than the index makes dividend paying stocks worth having

There are more questions than answers, till next time – to raising questions