If you watch old movies there was a one time a gentleman’s code about war. The gentleman’s code tended to apply to the leaders because they were part of the 1% of their day and they did not want to die. Part of the code was they could be held for ransom or something and because they were part of the 1% in their country including being leaders, the country generally paid the ransom. There was always intrigue behind the scenes because when the person had gone fighting, another person became their caretaker of power and who wants to give up power? What do we in modern times?
In a book called Punishing Putin by Stephanie Baker published by Scribner, New York, 2024, we try to impose sanctions on the government and/or the leaders of the country the western countries do not like. For the past 50 years we are living in a global society which means every year countries are more connected to each other. In the past, it used to be a war was used to gain territory or resources or something along those lines for the dominate country. In the1800’s every European country took the resources of a country somewhere in the world, and it was the accepted course of events.
In the book, Putin decides to invade Ukraine and the western countries because they fear what could happen next do not like it. European and the US decide that even though Russia was in the capitalist orbit with other 1500 foreign companies in Russia generating $300 billion in revenue in 2021 or 17% of Russia’s GDP.
McDonald’s was one of the first American companies to open in 1990. In 1976, a senior executive of McDonald’s brought the Soviet delegation in Montreal to a McDonald’s and realized they all loved the food. McDonald’s provides meat, bread, potatoes and milk at high quality and affordable prices. It took 14 years before McDonald’s not only was approved to operate in Russia but to ensure the food quality or logistics would work. The first McDonald’s advertised for 630 people and received 27,000 applications. The first McDonald’s had 30,000 customers the opening day, before the war with Ukraine McDonald’s had 850 restaurants. Russia accounted for 7% of the McDonald’s global revenue or about $1.6 billion. Corporate McDonald’s owned 85% of the restaurants with the other 15% franchised, as well as the companies which supplied the restaurants.
Pepsi signed an agreement with Russia in 1973, Coke did not operate till McDonald’s came in. By 2021, Coca-Cola sold more than 2 billion liters of branded soft drinks in Russia.
The above show over the years, Russia similar to many countries around the world developed a consumer society and there are good financial reasons why companies did not just leave Russia. One could argue that with any war who knows when it is over, to leave is to write off assets and profits, what if the war is short?
The result is by the end of 2023. more than half remained in Russia, according to the Kyiv School of Economics and paid roughly $5 billion in corporate taxes in 2022. It took companies a long time to leave Russia. However, for the average Russian inflation increased and they were worse off. For the wealthy, they have choices.
In the book, ideally sanctions are made to disrupt the lives of the 1% and those in power, if the regime changes the sanctions could come off. If the 1% are hurt, they might say something to those in power.
Russian money has a long history of leaving Russia to Paris and London. Some of the people buying the very expensive real estate in those cities are Russian. For a time, one of the places, Russians used to hide money was Cyprus. When the banking sector had a downturn, they turned to Dubai and the UAE. There are always countries which accept money from other countries to boost their economies.
In the world of banking, being able to move money from one account to another is paramount. It is widely believed that once into the system, it is legit and there are massive infrastructure networks to do that. For the first time, western governments targeted the infrastructure of Russia and then had a problem what do you do with the assets? If you do not allow access, what would happen next time if a country invaded another and you supported it?
The unintended consequence of sanctions is most Central Bankers kept a great deal of assets in the US dollar, with the use of sanctions as a weapon, Central Bankers have moved assets to gold. This has helped push up the price.
Linking to dividend paying stocks, we live in a more connected world, which means very quickly everything is much more related to other events. If a crisis happens, it takes time to come back to what was normal and for diversified countries that means the time is shorter than the time for countries dependent on other one resource or another. If a country is dependent on commodity prices, they have a habit of rising and falling, when they are rising the money flows into the treasury. When prices fall, everyone looks for alternatives and eventually they are found and used, till the up cycle and normalcy comes back.
There are more questions than answers, till the next time – to raising questions.