In North America, we are car orientated and many expect to own a vehicle (or at least have payments) and driving is considered as a rite of passage. In the rest of the world, cars are important, but the bulk of people think about motorcycles as a transportation source. There is a change going on in that market.

In an article of Chico Harlan and Zia Ur-Rehman of the New York Times News Service, 3 years ago, there was hardly any electric motorcycles in Pakistan, today there are some 84 companies making electric motorcycles.

Sales rose 173% during the first half of the year, according to MotorCycles Data, a market-intelligence firm. Hamza Asad, director of sales for Evee, the country’s largest sell, said that 90,000 electric 2-wheelers were sold between April and June, compared with 112,000 for the whole year in 2025.

About 1.9 million motorbikes, gasoline and electric are purchased in Pakistan in a typical year. In Pakistan, it is cheaper to charge a battery than fill up a fuel tank.

Muhammad Salman, managing director of Yadea Pakistan said Trump is the biggest salesman, Salesman of the Year.

The companies in Pakistan are a mixing of shoestring operations, venture-capital backed startups and pre-existing companies that see the potential and are jumping in, for example tractor maker of Massey Ferguson plans to launch an electric motorcycle line.

A handful of Pakistani companies use chassis and tires manufactured domestically while relying on batteries and motors from China. But other companies depend on China almost entirely. They import bikes in ready to assemble packages.

Linking to dividend paying stocks, at some point there will be a market leader and a need to consolidate the industry, and to brand one or more companies so people will do similar to Honda motorcycles, know which brand to buy. For now, it is interesting to watch and see which companies will lead the pack to brand awareness.

There are more questions than answers, till the next time – to raising questions.