If you photocopies a paper you may have referred it to as Xerox. For many years, Xerox was the leader in photocopiers and the word was interchangeable. Now more and more of us use the computer to send information that we photocopy less. The better the smart phone, the less you need to photocopy. On an individual basis that is good, but from a company wide – that makes life challenging. According to Naomi Tajitsu and Ritsuko Ando of Reuters Japan’s Fujifilm Holdings will takeover Xerox in a $6.3 billion deal.

Fujifilm and Xerox have been doing a joint venture in the Asia-Pacific region for over 50 years, and now Xerox will buy back the stake using bank debt and then Fujifilm will buy 50.1% of Xerox and become known as Fuji Xerox. The company will stay in the document solutions services. Some cost savings should result by 2022.

Linking to dividend paying stocks, all profit making companies have a profitable share of their markets until they do not. If you look at Xerox, did it do anything wrong? the answer will tend to be no because they choose to focus on document solutions. The method which people can do document solutions changed and much of the change meant Xerox does not collect fees for doing so. Looking at your investments, how does the company earn money? will it continue? easy questions to ask but harder to answer.

There are more questions than answers, till the next time – to raising questions.