In April many things happen, the weather is warmer and the early yearly events held in spring happen. In Kentucky, there is a special horse race; in basketball and hockey – playoffs start and in golf the Masters is held. Typically, spring is still a little cool to be outdoors all day, so watching sports is done. In thinking about the Masters which was held in Augusta, Georgia in early April, Cathal Kelly wrote about golf is not for the average person anymore. Golf started off as a playtime for the wealthy, but over the many years it changed to cater to the middle income plus could play. For a golf club to make money, it sold real estate around the course so technically one could walk from their home and play golf. Realistically, outside some errand golf shots, the golf course was similar to living beside a park – no development on it.

In the article Mr. Kelly says President Trump while campaigning had no time to golf, yet as President he makes time and he is helping make golf an elitist sport again. It seems odd, a President golfing once a week would make the sport less popular, but during the campaign his remarks about the former President golfing were less than flattering and often said as President he would have no time to golf. As President, something has changed or the perception of golf has changed. As candidate, the President said golf is something people do who have extra time on their hands, busy people do not do it or rarely golf.

Linking to dividend paying stocks, if a market moves from a general one to an elitist market, then the number of participants will be fewer. It also means those companies which were trying to mass sell to the public will fail because the public may watch some golf on TV, but not as much as they use to. If the market changes, the companies will  have to change – merge, consolidate or go out of business as it caters to fewer buyers. The advertisers will still wish to advertise because the members of the public that remain either to play or follow the game tend to have the disposable income the advertisers desire. People and markets change every year.

There are more questions than answers, till the next time – to raising questions.