The last number of posts were from a book called The Impact Equation written by Chris Brogan and Julien Smith published by Portfolio Books/Penguin, NY, 2012 will help the social media releases create impact with the formula Impact = C x (R+E+A+T+E)  or CREATE. The letters stand for Contrast, Reach, Exposure, Articulation, Trust and Echo. In thinking about this book, it relates very well to the Apple Watch. If you have seen the ads, which seem wonderful, the Apple Watch size means you are not going to a great deal of reading but you will catch the headlines or reminders. The author has a watch which has a clock and a date on it, but is not made by Apple however it is near the same size. In the advertisements for the new watch, you will be connected to the web but the writing will be hard to see or it maybe difficult to read a great deal of material. This translates to the information you want is essentially the headlines which means those short sentences have to be impactful to make a difference.

Linking to dividend paying stocks, the new products such as Apple Watch begins to change the way we continually use information and how we receive it. It will not affect everyone right away but as you look to the future you need to ask how do the companies you invest in react to innovations such as the Apple Watch. Apple did an excellent method to launch the product – it announced the Watch was coming; it highlighted the company as a leading innovation company; it gave a date; it delivered on time and beat expectations of the market. Learning from Apple is a good thing.

There are more questions than answers, till the next time – to raising questions.