This Sunday is the championship game of the NFL Football game and it is prudent to consider companies that benefit from the game. The important aspect of the game it is one of the few venues left for mass marketers. The number of people that will watch some or all of it, tends to be very high. Giving the high expected viewership, the advertising will be some of the best the industry offers. The half time show will be a spectacle, hopefully the game will be entertaining, and the host city New Orleans will benefit from the festivities. Some companies will benefit from the Super Bowl, although it is one of many events. Similarly some companies benefit from Valentine’s Day. One group of companies that come to mind for the Super Bowl is beer companies – the world’s most popular alcoholic beverage.
Company Market Cap P/E Revenue/Gal Profit Margin Dividend Yield
name billions $ % $ $ %
Ambev 140.01 28.97 136.92 43.62 2.89
Molson Coors 8.15 10.73 182.05 35.02 2.84
Boston Beer 1.86 32.29 175.92 22.65 0
SAB Miller 77.16 17.30 70.78 17.87 2.15
Anheuser-Busch 148.57 20.66 97.77 14.66 1.76
Source Wickham Investment Counsel Inc. Bloomberg
Linking to Dividend Producing Stocks, in most categories including the beer business it is possible to enjoy yourself and receive a dividend at the same time. The above list shows some of the companies to give an indication of size and profitability. There is always more research to do, in the beer industry tasting can easily be done. For the Super Bowl, all the beer companies do marketing which means many bars are decorated with Super Bowl items. Investing can be fun and profitable.
There are more questions than answers, till the next time – to raising questions
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