Everyday a different holiday brochure comes in the mail or newspaper or in the inbox. Each year the quality goes up and if the quality is not high, even though the product maybe wonderful, questions would arise. The magazines come at this time of the year because the reality is although people can shop 7 days a week, 24 hours a day, the majority of shopping is done now or the retail stores make the bulk of their profits in the holiday season. During the holiday season, the generosity of people to one another allows the consumer society to function.

Linking to dividend producing stocks – if you own a retail stock or two, one of your chores is to ensure you visit the retail establishment you own. When you go, do you see lots of shoppers carrying bags? are they spending money at your investment or do you need to do further research because you sense something is not as good as it was. You may need to do research because it your area it is not great, but in other areas where  retail locations are located things maybe doing very well. If you own a retail investment, it is a great time to go shopping to check out your investments and ask the same questions management asks – how is it doing? who is it appealing to? are they reaching their target market? could they do better?  The answers lead to other questions and a conclusion.

There are more questions than answers, till the next time – to raising questions.