In many communities there are alternative free newspapers which typically cater to the young market because the message is different from the established methods or looking through the newspaper it looks different than established newspapers. The newspaper caters to the music, dance, theater, art or the creative community. To examine the Evolution of Indie Culture there is a book called Slanted and Enchanted by Kaya Oakes, published by Henry Holt and Company, NY, 2009. In cities with an active indie culture, there will be greater opportunity because every once in a while someone breaks out to the regional or national level of interest. In many communities, the indie culture is the entry point to what the band or artist believes will sell and make them a living. In order to make a better than subsistence living, the appeal has to be made to the corporate crowd who typically have more disposable income. The indie crowd would tend to say it comes at a large price to “sell out”. When you are a “starving artist” you will depend on others in the same mind set, and that makes the indie culture have great ties to each other. Those in the indie culture tend to have non establishment viewpoints because their concerns tend not to be highly ranked on the corporate concerns, however a good company has appeal to the indie culture.

Linking to dividend paying stocks, the indie culture is essentially entrepreneurs who try to make a living in the arts world and they quickly learn the low cost methods to do so. In terms of promoting themselves, some have the best websites including video, because they need to. This means the corporate world can learn much from the indie culture. The indie culture can also help turn corporate “greed or non-ethics” into a concern for the broader public, which means if you invest in a stock which needs the broad public for continual profits, it should be as good as community citizen as possible.

There are more questions than answers, till the next time – to raising questions.