Recently Ken Fisher’s book The Making of a Market Guru, John Wiley & Sons, 2009 was read. The book is a collection of Mr. Fisher’s Forbes magazine columns from 1984 to 2009.
There is always a quest to find companies with an unfair advantage. Years ago, the author worked for a company that owned 2 others in the same business, but their customers did not know it. The customers would go back and forth between the 3 companies, not realizing the money ended in the same pot. Unfair advantage means companies that are so firmly entrenched in their markets than their competitors are at a permanent disadvantage. An example is company with a 40% market share, next biggest is 20% and others fight for the rest. The company with the 40% has a great advantage in pricing, advertising, costs per unit over the competition and that should allow it to stay at or near 40%. When you see those types of advantages and the stock is out of favour, Mr. Fisher is looking to buy. If management does a poor job, they can lose the advantage, think of GM. It is much harder to get the advantage back once lost.
Some companies will have advantages that the stock market does not add value at the moment. As with most things in life there are advantages and disadvantages to doing something. For example, some companies have more debt than others. In a low interest rate environment, having manageable debt is a very good thing. Having no debt may mean the company is not doing enough or there is takeover potential. There are very good plus and minuses for both actions, often the market values companies at the same multiples. When market condition changes the market decides one is more valuable than the other. Part of your analysis is to find the hidden gems, which will enable the stock price to go up. In terms of debt, at what interest rate is debt too much? and what rate is it okay?
Mr. Fisher was taught by his dad to look for two P’s – quality in management people and strategic position. Those two p’s never change. No matter what company or organization it is, examining the people in charge or decision makers and the company’s strategic position is never out of step. It is easier with the Internet to gain a feel or understanding of both. Another thing which never changes is in all markets there is rotation of what is popular and what is not. Each group has its day, rises, gets frothy and fades to be followed by another group. That is called market rotation. This means if you are in a group before it becomes popular, it will rise without you doing anything. That is a good thing and you can consider taking some profits.
Linking to dividend paying stocks, knowing market rotation happens being buffered by a dividend is a great reason to own the shares. The dividend helps through the cycles of the market. Stocks will go up, they go down for a variety of reasons, Mr. Fisher talks about surprises (the company does something to surprise the market), but if the company pays a dividend the stock tends to fall less. Also with the dividend you can reinvest in the stock or other stocks as cash continues to come into your account. The key is always start with a good company with a solid market share and think long term.
There are more questions than answers, till next time – to raising questions