In the book Work in Progress written by Michael Eisner, published by Random House, NY, 1998, Mr. Eisner discusses his life and the people he has met in the entertainment world. Mr. Eisner is known for being CEO and President of Disney, but before that posting he worked at Paramount Pictures. The movie industry has always been a tricky industry to make money – everyone wants a star in their movie and with a star in the movie the costs to make the movie go up. We all have our favourite stars, not every movie they are involved with make money. Mr. Eisner tried to be more business-like, not every movie made money, but they would try to hit singles and doubles and occasionally homeruns would emerge. It was also possible to protect the studio financially with pre-selling the movie, use of tax shelter financing and focus on keeping production costs below the industry average. The company was not adverse to pay well, it just meant bonuses when the movies performed well.
Patience is almost always rewarded in the entertainment business. In the heat of excitement and competitive frenzy over a project, it is easy to overpay for a script, an actor or director. By simply waiting a little longer you usually end up with a better and more reasonable deal. In the movie industry, it is not the movie you did not make, but success and failure is based on the movies you did make. Remember to keep the basics correct – great story first.
Linking to dividend paying stocks, the lessons from Paramount can be translated to any industry. Every industry has its stars and those in the industry wish to have dealings with them. The issue is do you overpay? With Paramount one useful statistic is the cost of producing the average movie is it below the industry average? The statistic will not tell you if the movie made a profit but it does let you know about costs. Not spending high can mean higher savings.
There are more questions than answers, till the next time – to raising questions