In the technology world, there is a desire to be first and foremost to achieve a near monopoly position. If you can achieve it, then less money can be spent on advertising and prices will eventually go up to make profits. It often means first to service or capture a piece of the market. The Trump family has tried many licenses in the past, some succeed, some are wound down and some fail.

In an article by Bernard Condon of the Associated Press, the Trump family is licensing its name to a new mobile phone service.

Eric Trump announced the new venture to be called Trump Mobile. The plan is to sell phones that will be built in the US and will maintain a call center in the US.

The phone will be available in August at a price of $499 and is gold colored with the logo MAGA on it. The plan will be the 47 Plan (President Trump is the 47th President of the US) and cost $47.45 a month.

Although it will use 5G network of Verizon, AT&T and T-Mobile. According to analysts, there are plenty of less expensive plans that are not Trump Mobile and the likelihood of making a phone in the US is slim.

Linking to dividend paying stocks, while you can admire the Trump family for announcing the plan, the reality is dollars and sense and will the plan be profitable and operating in the foreseeable future? It is great to have ideas, but the business plan must make some sort of sense to continue otherwise it will be gone in a few months.

There are more questions than answers, till the next time – to raising questions.