If you ever watched sporting events on TV or have participated in them, when the team wins the championship, bottles of champagne are opened and sprayed around the around. Champagne has an image and the celebration of winning goes with the image of champagne. In the movies, champagne is often used seen in weddings and opening of major marketing campaigns, champagne often goods with celebration. Think of New Year’s events and the popping of the champagne bottle as an image.

In an article from Reuters, the key markets of champagne are the US and France. It turns out French champagne shipments fell 10% as economic and political uncertainties hit consumers appetite for the sparkling wine.

Full shipments were down 9.2% from 2023 at 271.4 million bottles. Maxime Toubart, president of the Syndicat General des Vignerons and co-president of the Comite Champagne, said Champagne is a real barometer of the state of mind of consumers.

The French market made up of 118.2 million bottles, down 7.2% compared to 2023.

David Chatillon, co-president of the Champagne Committee said, we must prepare for the future, maintain our environmental standards, conquer new markets and new consumers.

Linking to dividend paying stocks, in every commodity field, the supply and demand graphs are one of the most important elements to the profitability. When prices rise, more fields produce the crop, when prices fall, the fields produce something else. There is always a demand, but at what price? and what margins? In your life did you drink champagne when you were celebrating? in not, it shows how trying to conquer new markets and consumers is a hard job to do, but it can work and for champagne producers how do you celebrate?

There are more questions than answers, till the next time – to raising questions.