Dividends and Netflix’s new strategy to focus on audience appeal

At this time of the year, AGMs are common as the year comes to an end and a break for summer relaxation. At the Annual General Meeting, if the company has done well then it will say the company has been executing on its strategic plan. If the company has not done as well, then the company unveils its new strategic plan to generate greater revenues and higher stock prices. These companies have potentially great assets that need to leverage in a different direction.

In an article by Nicole Sperling of the New York Times News Service, she writes about Netflix. The company had a soaring stock price during the pandemic, but now growth rates are less, although it has 260 million subscribers and many watch for the movies.

The head of new film is Dan Lin and he has reorganized his department by genre rather than budget level. Mr. Lin’s mandate is to improve the quality of the movies and produce a wider spectrum of films – at different budget levels. He has changed the way actors are paid, meaning no more large upfront deals.

The previous film chief Scott Stuber, took the job in 2017 and to ensure people signed on to the service produced large budget movies. That process did work and with over 200 million subscribers the new chief says better movies which cost less to make and less frequent than a movie a week. Netflix is asking if you are a subscriber why do you stay?

Linking to dividend paying stocks, all companies have a strategy or at least a strategic plan that as investors you can become familiar with. If you agree with the strategy, you can hold on to the shares. If you disagree or wonder why something was left out, searching for alternatives is a good thing to do.

There are more questions than answers, till the next time – to raising questions.

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