In retail there are a number of different segments to in and they all have different strategies to appeal to their base customer. If a product is appealing to a wide range of people product placement in movies and TV are important. If a product appeals to high end customers, it has to be exclusive or feel exclusive. If the product is aimed at young people, music is a key.

In an article by Ben Sisario of the New York Times News Service, Universal Music Group whose artists include Taylor Swift, Drake, U2 and Ariana Grande pulled its music from TikTok.

The company said TikTok was offering unsatisfactory payment for its music, allowing its platform to be flooded with AI-generated recordings that diluted the royalty pool for real, human musicians.

Recordings from Universal were deleted from TikTok’s library and Universal videos were muted. TikTok put notes saying the sound is not available or sound removed due to copyright restrictions.

TikTok said Universal was greedy and chosen to walk away from a platform with over a billion users that serves as a free promotional and discover vehicle for their talent.

How advertisers are reacting, will depend how long the dispute will last.

Linking to dividend paying stocks, in order to sell their goods and products all companies need a distribution system and for some companies the systems rarely change. For other companies depending buys their goods and services, change is a constant. With your investments, you need to know how the process works and how the bottlenecks are typically straightened out.

There are more questions than answers, till the next time – to raising questions.