In our world, there are only a few events which draws people together because they bring they transcend the event. Most of us are a little cynical, but once the event starts, we begin to watch and get excited and by the end of the event we shared the event. The biggest events tend to the World Cup of football (soccer) and the Olympic events. In 2024, the Olympics will be held in Paris, France. What are the biggest companies in the world doing to participate?

One of the world’s richest men is Bernard Arnault, who is Chairman and CEO of LVMH of Paris, France. In an article from Reuters, LVMH agreed to sponsor next year’s Olympic Games in Paris. LVMH has many top brands including Louis Vuitton, Moet Hennessy champagne and spirits, jeweler Chaumet and they will be involved in the Olympics.

The promotions include sponsoring French athletes, beauty retailer Sephora will sponsor the torch relay across France, the opening ceremonies will be on the banks of the river Seine and not in a stadium and a whole host of other sponsorship.

Linking to dividend paying stocks, all companies have a headquarters somewhere and in their home city sponsor an event or two. If a big event is held in their city, people outside and inside the city look to see if the company is sponsoring part of the event. Which events does you company sponsor?

There are more questions than answers, till the next time – to raising questions.