During the summer, the theory is more people will go to patios and occasionally drink beer, the restaurants encourage it and cities around the world help ensure patios exist. If you did, what brand of beer did you order? It seems there are thousands, more likely hundreds of brands, how did you choose a cold one? What will other people drinking? Research is an ongoing effort.

In an article by J. Edward Moreno of the New York Times News Service, a new brand has emerged with the top share in the beer market in the US – Modelo. For decades, the top share was owned by Bud Light, but Modelo Especial has emerged with a 8.7% share compared to Bud Light at 6.8% according to Nielsen IQ data analyzed by consulting firm Bump Williams.

In an interview, Bill Newlands, the CEO of Constellation Brands which owns Modelo, said the beer’s rise happened sooner than expected. Constellation Brands also owns the beer brands Corona and Pacifico.

Americans are drinking less beer than they use to and the beer they grown to like is more expensive than Bud Light. Craft beers and imports lead the way.

Nadine Sarwat, an alocholic-beverage analyst at Bernstein Autonomous, a market research company, noted teenagers tend not to drink the beer their parents drink. Younger drinkers want something new or different, and slightly more expensive.

Mexico exports more beer to the US than any other country. In 2022, it shipped 7 times the volume of 2nd highest source of the Netherlands.

The interesting thing about the growth of Mexican beers is the further you go from Mexico, the higher the growth rate. States north of the Mason Dixon line tend to have fewer Hispanic populations has seen the highest growth of Mexican beers.

Constellation has owned Grupo Modelo since 2013 and promoting the beers since with a fighting spirit marketing campaign. The company has positioned Modelo as game day beer as well as being a sponsor of UFC that is in the low 8 figures according to Sports Business Journal.

Linking to dividend paying stocks, if you are an occasional drinker of beer, you may not know how the beer market functions. Sporting events brings viewers and viewers bring sponsors and it is possible to be in the markets that are popular which helps beer sales. Through being a fan and paying attention to the sponsors, it is possible to link it to sales of products and which companies own the brands. Doing your homework on how the market functions, can make you money or justify watching the sporting event at a different level.

There are more questions than answers, till the next time – to raising questions.