We all need to eat food to survive and some need to eat it because they love food. Have you noticed food has changed? According to a book by Mark Schatzker called The Dorito Effect, published by Simon & Schuster,  NY, 2015. There are practical reasons for it – the crops are grown away from the area in the northeast where my home is, so vegetables need to have thicker skins to last longer. The good thing is whatever the season, just about all foods can be seen and eaten. The bad news in order to make this happen, over the  years the food has lost its flavor, water has been added and there are more carbohydrates in the fruits and vegetables. The food is relatively still healthy, but not as healthy as it was 20 years ago.

In order to add flavor large companies known for flavors have developed – companies with names such as Lawry’s, Griffith Labs, MCormicks, International Flavor & Fragrances are among many names. What they do is to provide the flavors which consumers including us believe we are eating something we are not, we taste the flavor and consume it anyways. It seems since we eat a lot of processed foods, the flavors are being happily eaten. Maybe one day the flavor will be better than the real thing.

Linking to dividend paying stocks, every year food changes, sometimes for the better, sometimes for the worse. To meet and expect expectations, food is added with flavors and other ingredients to help us become addicted or a sense of addiction. As processed food changes, then the investments may be better on the flavors rather the food for we still have to eat to survive.

There are more questions than answers, till the next time – to raising questions.