Amazon the company that is reshaping the online world, continues to churn out greater profits. Amazon reported higher profits and a rosy outlook as reported by Jeffery Dastin and Arjun Panchadar of Reuters. Sales for Amazon rose to $51 billion beating out estimates of $49.8 billion.

The world’s largest online retailer announced it was raising cash or prices on Amazon Prime from $99 to $119 in June. It is important to note Amazon has over 100 million people paying the membership and members spending on Prime fees and other subscriptions grew to $3.1 billion.

Amazon stock is up 30% this year, which is why most institutions and mutual fund companies own shares in Amazon.

Linking to dividend paying stocks, if you buy Amazon it is important to understand how the revenue model works – from fees from Cloud computing, Amazon Prime and shipping books and other things. If you believe things are relatively the same then Amazon is a good hold.

There are more questions than answers, till the next time – to raising questions.