Many people know of Tesla and Mr. Musk’s electric cars, because of the abilities of the firm Audi is making a change in their thinking to become an tech firm. If you think of the world’s largest auto companies, you tend to think of their engineering work to achieve greater performance out of basic metals. As Audi and other companies begin to make greater number of electric vehicles, the company’s DNA has to change to. In an article written by Dan Ilika in AutoGuide.com was at an Audi Summit in Barcelona, Spain. Audi’s chief digital officer Roland Villinger said digitalization allows Audi to focus on urbanization and sustainability. Audi believes making the electric vehicle without the infrastructure is not a good idea and that is why it has partnered with others to build the infrastructure which will allow a high performance charging network.

Audi is exploring besides making vehicles low emissions but the production process itself. From improving efficiencies to so less goes to landfills and energy supply perspectives. They are taking a holistic view rather than looking at the tailpipe. Over the past number of years, Audi has increased the number of digital products and services, unfortunately both internal and external surveys for example the JD Power Tech Experience Index, many drivers do not use all the products Audi has in its vehicles.

Linking to dividend paying stocks, for many companies to succeed in the future, they have to embrace tech and see their world differently. It is not easy, it takes time but as a customer or viewer of the company if you do not see the embrace, it is time to look for alternatives.

There are more questions than answers, till the next time – to raising questions.