If you have been around young people, the top craze this summer was the Pokémon Go mobile app. The game was put out by Nintendo a Japanese based company and its stock market price has risen by more than $ 2o billion. When you have numbers such as those the copy cats or similar games will be hitting the market soon. You can have your theories to which ones can, who has the resources, and will people play a similar type of game.
The leading contenders are large franchise type of possibilities:
Star Wars – the company which produces Star Wars is called Lucasfilm which is owned by Disney. Disney has the people, money and product to do a Pokémon Go.
Marvel Superheroes – it would be easy to set up for your favorite Marvel superhero and go around the city. Many people go to the films. Marvel Entertainment is owned by Disney.
Harry Potter – many of the generation which looks to the mobile phone grew up on Harry Potter and his magic adventures. Harry Potter is linked to Warner Communications which is linked to TimeWarner Cable. They have the money to do a Pokémon Go.
There will be other franchises.
Linking to dividend paying stocks, when a game makes a billion dollar impact, the stock price is affected. In the case of Nintendo the upside has been great. It is reasonable to expect the competition to match or even surpass with the next games. Disney plays a dividend and its stock was boosted by a very good Star Wars movie. The games should have an equal effect. It may not stay the hot game, but the companies will take the rewards and have the ability to build on the games. The entertainment giants should easily cross platforms to keep the process as a sustaining one, even if it is one more reason to visit their theme parks.
There are more questions than answers, till the next time – to raising questions.