In every generation there are people who the public is more interested than normal. Sometimes they are the Royal Family, for example many people wanted to know more about Princess Diana than the other Princes or Princesses. In the US, for the past 10 years the Kardshian family has never been far from the spotlight. Why does American care for this family as opposed to others? is a question Ian Halperin wrote about in the Kardashian Dynasty published by Gallery Books, NY, 2016. The foundations of the family started with a reasonably well known athlete Bruce Jenner who story transformed America in the 1976 Olympics. A number of years later, with his wife (Kris) managing his career he was brought into the spotlight. The next phase is one of his daughters Kim enjoys clubbing and the music scene – go to lunch and then to clubs with other “famous” people in the LA music and sports world. The family has 8 children and they seem to love and support one another which the public is always happy to see.

Kris is the manager of the group and when social media made it leap into our lives, she quickly learnt how to profit for it. Kim’s blog has millions of hits, on it she will direct people (some fans) to various fashion sites to buy stuff. If they do, then the fee goes up and the cycles continue. At some point, the fans know but at the moment they are not concerned – it just the way the world works. As with every celebrity, they have to try many projects to stay in front of their target market – some work, some do not. However the ones that do work will keep the companies coming back. For Kim – some TV projects did not command ratings, however a perfume line was the best selling line for the company which put it out. The reality is Kim represents a fashion for the women who buy fashion.

In the era of social media, fashion, sports, and money combining together the Kardshian women are there in the middle of it. Understanding how to make money and between all the media are “real” people making real mistakes and trying to make a life.

Linking to dividend paying stocks, if the Kardshian’s were a stock, they would have been a growth stock for the first 5 years because everyone has 15 minutes of fame, how do they have 30 minutes or 1 year or 5 years? The longer the process, as long as the organization is profitable, then the value players or dividend buyers come in to say is this sustainable. What assets can they continue to manage to continue to make money. How long it will last will depend on the ratings and that depends on people caring about them.

There are more questions than answers, till the next time – to raising questions.